Source: https://mijobrands.com/en/blog/2016/08/what-can-esports-do-for-your-business/

An interesting aspect of the Brazilian game industry is the development of its esports sector. Brazil is already one of the leading countries in numbers of professional players and audience for esports, a trend that only increased during the social isolation provoked by the COVID-19 pandemic. Apart sfrom the interest that the subject brings to game-related companies, it is also worth mentioning that established companies in other industries also started investing in esports and using it as a platform to promote their brands.

Nyvi Estephan - esports presenter, host, streamer

Source: https://media.kingston.com/hyperx/downloads/hx-nyvi-1920x1200.jpg

In the esports world it is possible to distinguish between two profiles: players, who perform and see the practice as a possible career, and spectators, who are consumers that follow and engage in tournaments and championships, thus creating a fan base associated with Brazilian teams and celebrities.

An ever growing number of Brazilians follow esports, through various platforms. Team LOUD, one of the most famous Brazilian esports organizations, is the first group to hit 1 billion views on their YouTube channel and have a steady presence on NIMO.tv, with more than 300,000 viewers.

Source: Allegra Pacaembu

To host a growing number of spectators, ****the largest battle royale arena in the world is currently under construction in Brazil, expected to open its doors in November 2021. Located inside a historic soccer stadium, the Pacaembu Esports Arena will host competitions for games such as Fortnite and Free Fire, with support for 100 simultaneous players and seating for 2,000 spectators.

In 2020, the final match of the Brazilian League of Legends Championship (CBLoL) had an average online audience of 2.4 million people. Following the increase interest in esports during the pandemic, the audience is predicted to grow even more this year.

<aside> 🕹️ *League of Legends is is one of the world’s most popular video games, developed by Riot Games. It features a team-based competitive game mode based on strategy and outplaying opponents.*

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https://www.youtube.com/watch?v=76cG7bcmmqM

Source: Newzoo

Nyvi Estephan - Presenter, host, streamer and esports champion

Nyvi Estephan - Presenter, host, streamer and esports champion

Brazilian players are making headway in the global esports scene. Brazilian athletes in esports are recognized worldwide for their performance and competitiveness. One of the most prestigious teams in Counter-Strike: Global Offensive (CS:GO) is MIBR - Made in Brazil.

<aside> 👟 Made in Brazil (MIBR) is a professional esports team from Rio de Janeiro that participates in CS:GO and Rainbow Six: Siege tournaments. They currently have both female and male teams playing CS:GO.

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